WANTED; White Knight, high risk, no pay, high job satisfaction, little to no supervision, satisfactory performance essential.

A white knight is needed to end global warming. It could be a single person, a group of people, a corporation, a foundation, a religious body or whoever, or any combination of such.

It is clear that if the world ran on nuclear energy and biofuels the production of greenhouse gasses would effectively cease. Simple arithmetic shows that improving the organic matter content of the world's agricultural soils would sequester sufficient carbon dioxide out of the air to return the atmosphere to normal. The simple basic straightforward financial costs of such changes are near zero.

We cannot end global warming while still retaining our dependence on fossil fuels for energy. We cannot return greenhouse gas levels to normal while continuing to structure food production on agrochemicals. Those industries and their raw material suppliers must be put out of business. And of course their own public relations and lobbying organizations are commissioned just to stop that happening.

Thus ending global warming has to be recognized as a public relations battle or PR war. It is not at all a technical problem.

A White Knight would have to be financially secure and invulnerable to the political and industrial influence of the oil and the other fossil fuel industries. And be prepared to do battle to defend millions of unknown people, often in unknown lands. The White Knight could lose a lot personally. They would need to know at least a little about the PR industry and know how such things are handled.

In moderately affluent societies there is now an undercurrent of serious concern about a global warming future. People are also getting sick of clichés and platitudes. They are sick of environmental movements pursuing a myriad of minor and inconsequential issues, all notably unrelated to looming irreversible global warming. They want sensible, practical and believable answers on the biggest and most long-term threat ever, to human security.

A necessary campaign to change public opinion about rain forests, and about nuclear energy and chemical based agriculture, will cost a minimum of possibly $10 million but possibly in excess of $100 million. But others would have better knowledge about such costings than I.

Sir Richard Branson couldn't end global warming. His PR is excellent but his airlines are too vulnerable to too many varieties of economic attack. Governor Arnold Schwarzenegger probably could. Danny DeVito, or somebody in that somewhat exclusive category possibly could, and maybe even by themselves.

It is not a task for everybody. But what it has to be for everybody, is the shining light at the end of the tunnel.

Is this for you? Think about it.

.......................................Allan Yeomans................

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